From 18 to 20 November, Lambruschi and Romagna Sangiovese at the Week of Italian Cuisine around the World, Canada Quebec edition

Taste of Europe

Lambruschi and Romagna Sangiovese will be amongst the stars of the next Week of Italian Cuisine around the World, Canada Quebec edition, which will take place in Montreal from 18 to 20 November.

The event is open to both wineries that are already on the market and those that are not yet trading, represented for the occasion by the private import agency of the Italian Chamber of Commerce in Canada.

The extensive programme of these three days is dedicated to different target audiences which are considered high priorities for the Canadian market: influencers, namely professional sommeliers, the media and representatives of the SAQ, the Quebec Alcohol Corporation; the trade and HoReCa sector, in the form of chefs, restaurateurs and purchasers for hotels, sports clubs and much more besides; and finally, naturally, the end consumer. This last group includes both wine lovers, who are deeply interested in the wine sector and are highly knowledgeable about the field, and general consumers, who are often interested in the ‘Made in Italy’ brand

The activities have been designed to meet the needs of the various target markets, so they will be divided into branding events dedicated to consumers and technical workshops for operators in the sector.

Below are the details of the three days.

Monday 18 November
Location: ITHQ 3535 St Denis St, Montreal, Quebec H2X 3P1, Canada

From 6pm to 8pm, two education and branding sessions will run in parallel: one for wine lovers and one for SAQ representatives and sommellerie students.

Tuesday 19 November
Location: ITHQ 3535 St Denis St, Montreal, Quebec H2X 3P1, Canada

From 10am to 1pm, desk tasting to present any wineries that are not yet on the market.
From 3pm to 4:30pm, a technical workshop dedicated to the HoReCa sector, with the participation of sommeliers and restaurateurs.
From 6:30pm onwards, an event for consumers.

Wednesday 20 November
Location: Italian Chamber of Commerce in Canada, 550 Sherbrooke Ouest, suite 1150, Montreal, QC H3A 1B9, Canada

From 11am onwards, strategic evaluation meetings and meetings covering the analysis of the results of promotional activities on the Canada Quebec market for the denominations represented by the Consortium for Modenese Lambruschi and the Consortium for the Wines of Romagna