A 2018 full of success for Taste of Europe

Taste of Europe

The end of 2018 is quickly approaching: it has been a successful year for Taste of Europe. Its five Consortia enthusiastically participated in various events, motivated by the goal of communicating and promoting the high standards of their products in the United States and Canada, as certified by the quality designations they bear.

The first event of the year was Winter Fancy Food, which took place from 21 to 23 January in San Francisco at the Moscone Convention Center. This is the main fair dedicated to food&beverage on the west coast of the United States, organized by the Specialty Food Association: an unmissable opportunity for the Consortium for the Protection of Lambrusco di Modena, the Consortium of Traditional Balsamic Vinegar of Modena and the Consortium of Prosciutto di Modena PDO, which participated and offered tastings of their products. Instead all five Consortia participated in its summer edition, Summer Fancy Food, as guests at the Javitis Center in New York from 30 June to 3 July.

In February and March it was the turn of the Tre Bicchieri World Tour of Gambero Rosso, a prestigious itinerant event dedicated to Italian wine excellences. During the US stops in Chicago and New York, the Taste of Europe Consortia had their areas specially prepared as the so-called "Emilia-Romagna corner," from which they illustrated the characteristics of their products to a select audience of traders, journalists, and professionals.

The last two events of the year were also dedicated to wine: Simply Italian Great Wines U.S. Tour and Lambrusco&Romagna Sangiovese Day. Simply Italian Great Wines U.S. Tour stopped in New York and Las Vegas at the end of October with two days full of various types of appointments such as "walk-around tastings", meetings, workshops and seminars dedicated to market and media agents and sector operators. The Consortium of Lambrusco di Modena, the Consortium of Wines of Romagna and the Consortium for the Protection and Promotion of Reggiano PDO and Colli di Scandiano and Canossa Wines certainly had to be in attendance; the Consortium for the Protection of Traditional Balsamic Vinegar of Modena PDO and the Consortium of Prosciutto di Modena PDO also found space at the event, organizing tastings.

Lastly, the Lambrusco&Romagna Sangiovese Day was held on 22 November in Montreal during the annual Wine and Travel Italy event. With the aim of contacting multiple channels of interest, three distinct activities were planned: a guided tasting for sector operators, a meeting about pairing the wines with dishes for the media and influencers, and finally a recreational event for consumers, who were given the opportunity to try Lambrusco and Romagna Sangiovese together with tigelle and piadine, typical breads of the culinary tradition of Emilia.