The first year of the three-year project “Taste of Europe – When excellence and quality meet the world” has recently ended. The project, co-funded by the European Community, is part of the wider initiative “Enjoy!”. It’s from Europe and its aim is to communicate and promote the excellence and quality of European agro-food products, particularly from the Italian region of Emilia Romagna, in the USA and Canada.
The five Consortia promoting the project - Consorzio di Tutela del Lambrusco di Modena, Consorzio Vini di Romagna, Consorzio Vini Reggiani, Consorzio dell’Aceto Balsamico Tradizionale di Modena and Consorzio del Prosciutto di Modena DOP - have taken part in numerous activities, all aimed at publicising their products overseas.
In June 2017, the Consortia flew to New York to participate in Summer Fancy Food, the largest event in the specialist food sector in North America and the main showcase for innovation in the sector.
Throughout October, in New York and Los Angeles, B2B meetings were organised for buyers which were aimed at publicising wines from the companies of the Consorzio di Tutela del Lambrusco di Modena and the Consorzio Vini di Romagna and establishing commercial relations. The same cities also hosted two successful wine tasting events, during which visitors had the opportunity to taste the products and learn more about the producers and region in which they operate.
The Consortia then travelled from the United States to Canada, as far as Montreal, where they took part in the Italian Cuisine week held in November. As part of the event, media lunch activities and wine tastings of participating wine producers were held; profitable B2B meetings were also organised.
From the 13th to 15th January, the Consorzio di Tutela del Lambrusco di Modena, the Consorzio dell’Aceto Balsamico Tradizionale di Modena and the Consorzio del Prosciutto di Modena DOP were guests at the Winter Fancy Food. The festival, which was held in San Francisco, is a benchmark for the food & beverage sector in the Western United States.
February and March were also eventful months when the Consortia took part in the two stages of the Tre Bicchieri World Tour, one held in Chicago and the other in New York, organised by Gambero Rosso. During the events, informative seminars with considerable media impact and B2B tastings were organised to offer producers the opportunity to promote and share their wines to a select audience of professionals.
Finally, Taste of Europe couldn’t miss out on the Wine and Travel Italy Boutique – Winter Edition, organised by the Italian-Canadian Chamber of Commerce in Montreal on the 5th and 6th March. The event, aimed at promoting geographic designations and encouraging food and wine tourism itineraries, played host to a tasting-desk intended for sector operators for wine producers not yet present and those entering the market.
It was a year full of commitments and achievements, leaving us brimming with enthusiasm for the coming months.