Taste of Europe – When excellence and quality meet the world

Taste of Europe

Europe, land of excellence. This is particularly true when it comes to all the delicious treats you can taste at your table, whether a slice of prosciutto or a glass of wine. Taste of Europe – When excellence and quality meet the world wants to let the world know about these excellences. Taste of Europe is the name of a new project co-financed by the European Community, with the objective of raising awareness of European agricultural products in USA and Canada.

Launched in April 2017, this project is part of the wider “Enjoy! it’s from Europe” information and promotion initiative to be implemented over the next three years by the European Commission to support the adoption of European agricultural and food products both internally and outside the EU.

Taste of Europe is the brainchild of five Consortiums from Emilia-Romagna determined to raise awareness of the excellence of their agricultural and food products in the American and Canadian markets.

The project targets both food & beverage experts and consumers of these two countries through direct promotion and online communication campaigns that spread knowledge of the high quality standards of these products, their characteristics and high levels of traceability and safety guaranteed by EU official designations and labels.

The provenance of EU agriculture and food products is classified according to three labels: PDO (Protected Designation of Origin), PGI (Protected Geographical Indication) and TSG (Traditional Specialty Guaranteed). Each one has a different meaning and identifies a specific type of product. The PDO and the PGI labels identify the region where the product comes from, while the TSG label simply indicates a production process that is considered “specific” or “traditional”. Food products are eligible for all three labels; wine is eligible for PDO and PGI; spirits and aromatized wines can qualify for PGI recognition.

Through all these labels, consumers can easily recognize these products and can rely on their authenticity in terms of regional origin and/or traditional production methods. On the other hand, registration under these labels provides producers with legal protection against imitation or misuse of the product name.